Our Story
Our story is one of innovation, passion, and a commitment to raising the bar in sales and service.
WWASSP was founded to challenge the outdated, pushy, and generic training that too many industries still rely on. We saw professionals struggling with techniques that didn’t work in the real world scripts that felt unnatural, pressure tactics that damaged trust, and “one size fits all” courses that ignored industry differences.
From day one, our mission has been clear: to deliver psychology-led, industry-specific training that builds confidence, improves results, and puts trust at the heart of every interaction.
Today, WWASSP is proud to be recognised as a growing global hub for sales and service excellence. Across industries – from aesthetics and real estate to automotive, retail, and hospitality – we’ve helped teams transform the way they sell and serve.
taking the world of sales training and recruitment by storm